Challenge / Problem
Businesses struggle to assess their standing against local competitors. Without insights into online visibility (like Google Maps presence) and website performance, identifying improvement areas becomes challenging. The client needed an automated tool to gather information on prospects and leads.
Solution implemented
We created a user-friendly digital tool allowing businesses to independently perform detailed competitive analyses. The solution provided:
- Third-party API integrations: Integrated multiple data sources, including Google Maps and specialized local visibility/SEO APIs, to gather accurate, real-time competitive data.
- Customizable geographic radius: Enabled users to select and analyze their competitive landscape within a set geographic radius relevant to their target market.
- Automated Scoring Algorithm: Developed a robust scoring system considering multiple factors:
- Local Share of Voice
- Google Maps Visibility and Rankings
- Website Performance Indicators (SEO metrics, speed, mobile optimization)
Results and Outcome
- Automated PDF Report Generation: Delivered an automatically generated, professionally formatted PDF report summarizing the findings, scores, and actionable insights for improvement.
- Improved Market Understanding: Users gained clear insights into their competitive positioning, understanding precisely where they stood relative to local competitors.
- Actionable Insights: Users received concrete recommendations based on their scores, allowing targeted improvements in local visibility and online performance.
- Efficiency Gains: The automated process significantly reduced the time previously spent manually gathering and analyzing competitor data, enabling users to focus more resources on strategic decision-making.
- Enhanced Decision Making: Businesses leveraged insights from clear, data-driven reports to make informed marketing and operational decisions, boosting their local competitiveness.
Technologies Used
Google Maps API
Third-party SEO and Visibility APIs
Python
HTML/CSS for report templating
RESTful API integration
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